Air Loop
Category
DESIGN
Customer
FAKE APPLE
Date
AUGUST 2021
Location
CUPERTINO 😉
The Most Useless Thing You’ll Definitely Want
AirLoop is a tongue-in-cheek design experiment launched alongside Apple’s AirTag. While wireless earphones dominate the market, AirLoop pays homage to the brave few still clinging to wired headphones — and losing them regularly.
Made of soft rubber in multiple colors, its looped shape lets you wind up your earphones and lock the AirTag in the center, so they’re always trackable.
It’s a challenge to prove that even the simplest, most unnecessary object can become desirable — if designed and marketed the right way. And because even the most ironic product deserves a touch of prestige, I created AirLoop – Luxury Edition. Same function, same nonsense — but dressed in a premium metallic finish and a limited-edition box worthy of an unboxing video