Lyra

Category

DIGITAL DESIGN

Customer

PRIVATE

Date

JANUARY 2025

Location

MILAN

A Guiding System of Connection

Inspired by the Lyra constellation, one of the brightest in the sky and historically used as a navigational guide, the brand reimagines the constellation as a compass — a symbol of direction and synergy. The logo merges multiple units into a star-shaped symbol, representing unity, interconnection, and shared direction. The form also subtly recalls compass points and echoes the curvature of the letter ā€œLā€, referencing the name.