Horevex is a bold, forward-looking project operating in a confidential yet highly innovative space. The challenge was to create a brand identity that could balance trust and disruption — blending the maturity of a financial-grade product with the edge of emerging technologies.
The name “Horevex” originates from the fusion of event horizon and exchange — two concepts that speak to the edge of the known and the dynamic flow of value. It was designed to feel enigmatic yet technical — a name that could belong to both a hedge fund and a sci-fi protocol.